To examine the readership level of the print newspapers and the online newspaper in Plateau State. In this way the electronic pages of newspapers are brought to the doorsteps of readers in Nigeria and foreign countries as long as these people are connected to the Net. Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. The attitude of respondents was equally not encouraging, as the researcher found it difficult to convince respondents to fill the research questionnaire. (2012). Apart from this seemingly odious situation about the print newspaper, McNamara (2000) states that about 20% of US public obtain daily news from the internet. The most read newspaper in the UK The Monday to Saturday edition of the Daily Mail circulates 1,158,192 copies and has a daily readership of 2.2 million. What is an Online Newspaper? As print newspapers decline, how does digital fill the void? READERSHIP: A group or number of people who read a particular newspaper. Asemah, E. S. Gujbawu, M., Ekhareafo, D. O. and Okpnachi, R. A. Wimmer, R. D. and Dominick, J. R. (2011). Readership for mainstream newspapers is falling while online is growing as media consumption trends change with technology. This has led Dennen (2009) to ask whether newspapers are losing gross audience, or the audience is simply shifting online; or whether the online and print audiences differ. Rodman, G. (2010).Mass Media in a Changing World: History, Industry and Controversy. Therefore, this phenomenon may signal the possibility of low patronage by readers who may be technology savvies. Weekend Newspaper Readership increases from a year ago as Australians seek out trusted sources. Above all, this phenomenon may signal an attempt at subsuming and fusing the Print Newspaper into the fast-paced communication technologies which are daily bestriding the communication space. A new format would alienate its ageing readership without attracting young readers. This theory states that consumers of media content do so, on account of what is of interest, gratifying, and that which gives certain satisfaction to them. First published in 1821, the Guardian is a national newspaper with a rich and colourful history. The flourishing of newspapers and magazines online may not be unconnected with some possible secondary reasons- including enthusiasm for new technology and the general sense that one wishes to be part of the new wave at the moment not minding the adverse consequences. Jos: Great Printers Press. Therefore, if these speculations and assumptions are true, then the production and distribution of the print editions of newspapers may be hampered thereby impinging on the revenue profile of some newspaper organizations. In the colonial days, tavern readership of newspapers was marked by interaction and argument, in which news stories served as what one historian in America described as “gambits, provocative first moves in a game the reader would then play”. Newspaper readership is on the decline across the world. Retrieved6/5/14from:http://www.comscore.com/ita/Insights/Blog/As_Print_, Newspapers_Decline_How_Does_Digital_Fill_the_Void, Giavedoni, N. (2010). The online newspaper may slow down revenue in the print newspapers and therefore capable of putting newspapers and to some large extent magazines out of business. As the Saturday Herald Sun continued to be the most read paper in Australia, growing readership by 2.9 %, the Saturday Age readership dived by 47,000 readers, a 12 % drop in the past six months with only 345,000 readers, compared to the Saturday Herald Sun’s 670,000. Therefore, the newspaper serves as a tool for learning, especially among communication students. Guardian readership and circulation figures. The readership of a book, newspaper, or magazine is the number or type of people who read it. "Despite the circulation declines in mature markets, newspaper reader levels remain high - Western Europe and North America have the highest levels of readership by region," it said. newspaper online publisher. The study is also significant because there is an increased option for people to read news globally. (2012).Research Method   and Procedures In Mass Communication. 08130249781 | Country Code(+234), Researchbase.com.ng is an Online based portal that is designed to assist research students with quality, well researched, reliable project materials, Researchbase© All right reserved 2020 // Disclaimer, Mass Communication Project Topics and Material, THE EFFECT OF ONLINE MEDIA ON NEWSPAPERS READERSHIP, In the colonial days, tavern readership of newspapers was marked by interaction and argument, in which news stories served as what one historian in America described as “gambits, provocative first moves in a game the reader would then play”. A particular newspaper technology savvies was that he had read about the milestone on the decline across the world its... Continued that “newspapers are, however, making frantic efforts to connect with today’s increasing distracted and younger. Efforts to connect with today’s increasing distracted and time-pressed younger readers, Ekhareafo, O.... 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