We are dedicated to both the staff and audience of NOW magazine on both its print and digital platforms. The heavy male-to-female ratios is likely due to cultural differences more than anything else and as women gain more influence and climb the corporate ladder in this region, that may also change. American men [52%] are more likely to read this magazine compared to American women [48%]. 3 out of 4 say that make an effort to purchase the latest releases available from tech products. Asia is just beginning to join the global community in terms of internet saturation and exposure to US and Europe publications, which means there is a lot of growth potential here. 51% list their professional as being an âownerâ or âpartnerâ in their business. When broken down by gender, younger men read this magazine more often than younger women [age 39 … Henry Luce and Briton Hadden, who founded TIME Magazine, initially wanted to call the publication "Facts" to underscore the idea of brevity. The median age of someone who reads Time in the US: 50. 69%. Transformational changes in American society are also forcing dramatic changes in the way newspapers do businessand research. Just 43% of readers say that they have access to their own private bank account. Although the actual circulation numbers in Asia for Time are relatively low, they are actually rather encouraging. Books Quick. Because our content is more intellectual than most lifestyle publications, and luxury-focused (we don’t publish budget-focused articles), Urbanette attracts readers that are educated, successful, and engaged in life. The most common age demographic is between the ages of 16-45. Hong Kong [47,000] has the highest circulation numbers in Asia. Median Readers per copy = 5.4 62% of readers pass along their copy to at least one person CEO Compensation and America's Growing Economic Divide, Chris Hondros/Getty Images News/Getty Images. The HHI for Time readers has seen annual drops of 1-2% since 2011. Although digital readership still makes up a tiny piece of the pie—measuring 1.4 percent of all magazine readership—it continues to grow rapidly. 61%. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 43 Distressing Time Magazine Demographics, 22 Nail Salon Industry Statistics, Trends & Analysis, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Paid subscriptions in 2010 dipped significantly, but a recovery has been taking place since 2013. They travel frequently, have disposable income, but are generally younger than US readers in a direct comparison, which means Time has more long-term subscription possibilities with the EMEA region. The average age of someone who reads People Magazine: 38. Founded in 1923 by Henry Luce, who helped to build the magazine into a name-brand throughout the world, Time is now published with several editions, including Europe, the Middle East, the South Pacific, Africa, and Latin America. The one interesting takeaway from this limited data is that Time serves Australia, New Zealand, and the Pacific Islands with this particular demographic, yet no available circulation numbers come from the Pacific Islands whatsoever. Newsstand sales are continuing to struggle, sometimes dropping as much as 8% in year-to-year data. Data from the South Pacific for Time is rather limited. The following demographics might show us why. Our membership is committed to restructuring our workplace to eliminate inequity and discrimination so that we can do our best journalism. The average personal income of someone in EMEA who reads Time: â¬67,241. The readership of newspapers and magazines-the most important outlets for professional reviewers-has a distinct demographic skew. More than 15% three in 10 (37.6%) are regular readers of the magazine, reading 3+ of the last 4 issues and nearly one quarter (23.3%) read 4 of the last 4 issues. Time, American weekly newsmagazine, published in New York City. The readership of most news magazines is aging—and faster than the population overall. NOAA Hurricane Forecast Maps Are Often Misinterpreted — Here's How to Read Them. The ad slogan chosen for the publication was "Take Time - It's Brief.". Time added about 42,000 digital replica subscriptions and nearly 2,500 digital replica single copies, bringing its total circulation [print and digital] up 0.7% from the year before. 59% have participated in some level of executive training, post-graduate education, or a professional development course within the past 12 months. This year’s study finds 41.5% of respondents having read at least one digital magazine issue in the prior 30 days, up from last year’s 36.8%. The results indicate that print remains the preferred platform for magazine readership today. $77,926. That’s the percentage of Time readers in Asia who describe themselves as an âopinion leader.â.
3. By understanding this and that most readers fit within this demographic, advertisers and the publisher can then better target their value propositions on a weekly basis. In Presidential election cycles in the US, the number of covers dedicated to national affairs typically doubles for the American audience. Between 2011 and 2018 time spent with print magazines around the world has plummeted by 56%, according to Zenith estimates. TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. TIME is noted as being the first news publication produced in the United States. CultureOwl® Magazine (formerly AroundTown® Arts & Culture Magazine) appeals to culturally active, sophisticated and affluent individuals possessing the desire and means to enrich their lives and their community. 82% of the audience states that having an international perspective about business and current events is important to them. Our readers 35+ years old with the ambition to find unique and productive ways to spend their time. 80% of Time readers come from the United States. That’s the percentage of the Time audience in EMEA that has been university educated. 4 out of 5 readers of this magazine in Asia are men. Yet because Time has focused more on the wants of their audience, they have seen a minimal impact from this trend. 1 in 4 readers of this magazine hold a professional or managerial position. The total circulation in the EMEA region for Time averages about 450,000 annually. Access key advertising information for The Times newspaper including NRS PADD readership, ABC circulation and comScore online & mobile visitors - click for more The Times readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get … The demographics of the genre during this period were even more varied and diverse than before. In the first half of 2013, Time lost 17% of its ad pages compared to 2012 data. Readers: If trends are similar here as they are in other regions, then expect the magazine to target well-educated individuals who are career-experienced and have a higher than average HHI. The Times: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 500,000 1,000,000 1,500,000 Total readership Survey end The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just five percent . The circulation of Time in Asia is estimated to be above 200,000 on an annual basis. Despite these losses, the publisher of Time has reported consistent increases in revenue growth, topping $3 billion for the first time in 2011. Time has a total circulation which averages over 3.2 million annually and a readership which is estimated to be 25 million. About 1.7 million people read Time in Europe, the Middle East, and Africa [EMEA]. From 2008-2011, the magazine industry really struggled, seeing major declines in audience numbers across the board. ", 10 Keys to Increasing Employee Engagement, How Does Zoom Make Money: Business Model Explained, A Look at Southwest Airlines Mission Statement: 10 Key Takeaways, Apple’s Mission Statement and Vision Statement Explained, How Does WhatsApp Make Money: Business Model & Revenue Explained, How Does Discord Make Money: Explanation of Business Model, Is Mercari Legit and Safe: 15 Tips for Buyers and Sellers, NEO PI-R Explained: Neuroticism vs Extraversion vs Openness vs Agreeableness vs Conscientiousness, 100 Powerful Gratitude Affirmations to Fill You with Joy, Keirsey Temperaments Explained: Artisan vs Guardian vs Idealist vs Rational, 101 Positive Affirmations for Work and Career Success. How demographics affect decisions in journalism. 47% of the audience in Asia for Time is under the age of 45. About 75% of people in the US who read Time has either attended college or graduated with a degree. Even the retail sector cost Time a 3.8% drop in advertising pages ordered for their industry. Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Sign up to receive the top stories you need to know now on politics, health and more According to 2nd link 60% are in the AB social group, and just over a quarter are in C1. This is why knowing your audience is so important. “The continued growth, the loyal readership that NOW has built over 38 years is but one example of why MediaCentral grasped the opportunity to acquire and nurture this iconic publication. Instead they opted for TIME and chose an ad slogan that would support the idea that the publication was designed for a busy business person. 1 in 4 readers are frequent fliers, making 11 or more air trips for business or pleasure over their lifetime. 15 percent of those subscribers are from outside the United States. Chief Executive has a loyal readership. In comparison, magazines like People saw declines of 6% or more. Because TIME Magazine is a weekly news magazine, it directs its content toward people who are well-educated, who are in professional jobs, and who personally make around $60,000 per year.
But based on the recent Nielsen Scarborough survey, it’s clear that newspapers remain a thriving and viable medium, and they continue to engage a larger portion of younger, affluent readers. Founded in 1923, the news magazine's major competitors are Newsweek, The Economist and The New Yorker. However, there had never been a comprehensive readership study of the magazine. From 2002 through 2012, Timeâs ad pages declined 49%. By understanding what is happening in the world, they are able to make better choices at work where they may be in charge of several direct reports. Source: MediaMark Research, “Magazine Audience Estimates” 70% of the readership of People Magazine are women. The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. That’s the median HHI for readers of this magazine when looking at American households. Ten percent more women than men were print magazine readers, and the median age of magazine readers was highest among those who read print. Only two sections have seen gains in the number of advertising pages ordered: toiletries/cosmetics [3.9%] and apparel [0.1%]. TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. MarketingCharts’ own research similarly shows the staying power of print magazines. From 2011-2012, for example, Time saw just a 0.5% decrease in its level of circulation. About 90% of the EMEA readership lives in Europe. When the global recession hit in 2007-2009, the magazine industry suffered a major blow. Henry Luce and Briton Hadden, who founded TIME Magazine, initially wanted to call the publication "Facts" to underscore the idea of brevity. The percentage of Asian readers who own a tablet, smartphone, or similar device: 86%. Time was the creation of two young journalists, Henry R. Luce and Briton Hadden, who wanted to start a magazine that would inform busy readers in a systematic, concise, and well-organized manner about current events in the United States and the rest of the world. This is followed by Singapore [38,000], Japan [28,000], and India [25,000].
Overview for The Times. Because the magazine focuses on current events and the people who are leading the changes the world is seeing today, many of these readers are seeing an issue of this magazine as an investment in their future. One of the leading magazines for news, profile stories, and current events over the last several decades has been Time. Only 2.5% of the covers involve environmental news. Rank Name Circulation Founded Publisher 1 Weekly Shōnen Jump: 2,449,792 1968 Shueisha: 2 Weekly Shōnen Magazine: 1,145,027 1959 Kodansha: 3 CoroCoro Comic Income Demographics Of peoples magazine Gender Most readers are commonly middle class or wealthy,only people with the money can afford to stay up to date on magazines and purchase the products advertised. Our Readership Demographics Urbanette has access to an extremely desirable niche of high-income, successful women. 44% of the audience in this region list their occupation as being âSenior Management.â. It has grown to become the world’s largest new-related weekly magazine, although it does not publish 52 issues any more as a cost-savings measure, but since 1997 circulation numbers of steadily decreased. 59% of magazine readers say the digital edition is most important (via Mequoda) Over half of the US adults reported that the digital edition was the most important for them. This advertisement is primarily directed primarily towards women. 3 out of 8 households which say they read Time on a regular basis have a household income of $100,000 or more. By understanding which demographics are attracted to this type of magazine, we can apply this data to our own personal marketing ideas and plans. Time Demographics in the United States. Time is an American weekly news magazine and news website published and based in New York City.It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder Henry Luce.A European edition (Time Europe, formerly known as Time Atlantic) is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. Home Â» Statistics Â» 43 Distressing Time Magazine Demographics. C2DEs account for 14% of Times readers. People in all demographics were cutting back expenses wherever they could and magazines were one of the first things to be targeted. The Sydney Morning Herald remains the country's No. Average time spent reading Legion Magazine; 1 to 2 hours: 43%: 3 hours or more: 46%: Less than 1 hour: 11%: Readers per copy: 2.54: Refer to Legion Magazine; 1 to 3 times: 62%: 4 to 6 times: 31%: 7-plus: 7%: Legion Magazine’s overall rate in terms of serving … The 2000s were a hectic and revolutionary time for yuri. magazine, communications audit to evaluate our strategic approach to gather data on members—demographics, psychographics, needs and perceptions. The industry which provided the largest drop of advertising pages for Time and similar magazines is the automotive industry, which reduced advertising by more than 21%. American men [52%] are more likely to read this magazine compared to American women [48%]. The audited circulation for Time in the South Pacific is about 69,000 annually. FOR MORE INFORMATION, VISIT WWW.FORBESMEDIA.COM *Source: MRI Spring 2015–Numbers are based on the total U.S. population **Mendelsohn Affluent Survey 2014, Adults, HHI $100,000 or more 62% of the readership in this region are men and the average age of each reader is 45. TIME Magazine Readership Up 6.6% - to 403,000 Readers per Issue May 23 TIME magazine has grown its readership by 6.6% according to the latest Roy Morgan Readership Survey, released today. The median age of someone who reads Time in the US: 50. Food products, financial/real estate, and public transportation all dropped advertising pages by 12% each. The Times tends to have a right of centre bias. The circulation numbers for New Zealand: 12,000. 21% say that they are technology decision makers for their employer. A COVID-19 Prophecy: Did Nostradamus Have a Prediction About This Apocalyptic Year? Read the latest stories about Demographics on Time. The exception, The Atlantic, has the oldest readership of all. The circulation numbers for Australia: 56,000. The US audience for this magazine are people who want or need to stay up-to-date with current events, have career experiences that have led them to promotions in the past, and are generally well-educated. Nearly 30% of the covers which are featured on Time involve national or international affairs. Time is one of those magazines which always seems to be at the doctor’s office and in other waiting rooms, so the brand saturation for it is good. Its readership is mainly in the most affluent social groups. The one interesting thing to note in this data is that while almost 9 out of 10 in this audience make business decisions, only 1 in 5 describe themselves as technology decision makers. That’s the median HHI for readers of this magazine when looking at American households. Traditionally it has been pro-Tory, although it did support Labour between 1997 and 2010. It's well-known that young people flock to "The Daily Show" and "The Colbert Report." Timeâs overall print circulation has dropped 21% over the span of 10 years from 4.1 million copies per week on average in 2003 to about 3.3 million in 2013. $77,926. This may be because as audience numbers are gaining ground, advertiser numbers are losing ground. 87% say that they are decision-makers within their business or career. As the data shows, Time is a magazine which is primarily read in nations that would be considered âdevelopedâ today. That awareness seems to translate over to personal subscriptions or newsstand sales when HHI is relatively high. There has been a good recovery, especially in terms of revenues, for top magazines like Time, but even with these increases, audience numbers aren’t back to pre-recession numbers as of yet.
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